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Improving the Customer Experience With GenAI

As organizations prepare to deploy GenAI  they must think through the technology change and process, workflow, and organizational structural changes that will be required to make best use of its...

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Creating Mindshare in an Economy Where Value Is Currency

Asia/Pacific (excluding Japan) organizations advance in customer-centric CX transformations, but value parity needs brands and customers to meet goals in frictionless, relevant engagements for lasting...

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Customer Experience: Three Technologies for Insight, Trust, and Engagement

Ensure your business is future-ready. Focus on three CX technologies that increase insight, trust, and engagement to confidently secure success.

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36DX 2.0: Industry Ecosystem Expansion, Augmented by AI

Organizations in every industry continue to focus their next chapter of digital transformation on ecosystem expansion; we hear this from organizations in every industry. Working more closely with...

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ESG Excellence Requires Ecosystem Partnerships

Organizations are deepening their commitment to sustainability, encountering more complex challenges. They are integrating ESG more broadly and recognizing the need for continuous performance...

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Industry Ecosystems for Customer Experience Orchestrated Businesses

The 2023 IDC Future of Industry Ecosystems Global Survey shows industries embracing shared data and IT investments in ecosystems for enhanced, omnichannel customer experiences.

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Scaling Intelligent Experience Orchestration With GenAI

Parity in the value exchange with customers means that the customer and the organization, equally, get something meaningful out of the exchange. Customer value parity is crucial since an imbalance can...

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The Rise of AI Generated Content in the Experience-Orchestrated Business Era

By investing in technologies and processes that enhance daily operations and interactions, businesses can elevate their digital maturity and stand out from the crowd.

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Sustainable AI and AI for Sustainability

IT buyers need to better understand their needs regarding AI-enabled sustainability solutions for the best possible ROI,

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10 Practices To Prepare Marketing For GenAI’s Disruptive Impact

GenAI will transform marketing productivity and staffing. Leaders must plan now to redefine their organizations, roles, and practices.

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